Evidence preserved. Reasoning governed. Outcomes remembered.
Solutions / Distribution
Protect margin and fill rate in the same operating view.
Distribution is won at the intersection of price, lane, and SKU velocity. Colle stitches ERP, WMS, pricing engines, and supplier data into a single view so category managers defend margin without breaking service — and see supplier and demand risk before it hits the P&L.
Built forCategory managers · Pricing · Supply planning · Sales operations
Where the P&L leaks
Four leaks category managers know by heart.
- 01
Price lists drift below cost by lane before pricing catches it.
- 02
Channel performance is opaque until the quarter closes and rebates settle.
- 03
Demand shifts by region are visible in inventory before they're visible in the forecast.
- 04
Supplier risk (lead time, single-source, quality) hides across ERP tabs.
The category operating loop
How a pricing or fill-rate call gets made.
- Step 01
Consolidate the tape
ERP orders, WMS movement, pricing engine, and supplier scorecards into one SKU × lane view.
- Step 02
Rank the exposure
Margin, velocity, and service risk scored per SKU cluster and per lane weekly.
- Step 03
Route the call
Price change, lane substitution, or supplier qualification routed to the owner with the evidence pack.
- Step 04
Grade the outcome
Margin held, fill rate held, supplier risk moved — attributed back per intervention.
SKU × lane × supplier
The three axes every distribution decision moves on.
Colle refuses to look at a SKU without its lane and its supplier — because a price hold that lifts margin on one lane can quietly kill fill rate on another. Every recommendation carries the second- and third-order effects along the two axes it isn't primarily changing.
SKU velocity
Movement, elasticity, and margin per SKU cluster, refreshed weekly.
Lane health
Fill rate, backorder days, and freight cost per lane and per customer tier.
Supplier posture
Lead time variability, quality flags, and single-source concentration per category.
What lands on the category desk
The signals Colle consolidates for distribution.
Sources per category
- SKU velocity & elasticity
- Lane fill rate
- Pricing engine & rebates
- Supplier scorecards
- Inventory position
- Competitor & tariff signals
In the pricing meeting this week
What category managers get in their inbox on Monday.
Reprice · SKU cluster 4, NE lane
AdjustReading
Margin erosion of 3.2% over 14 days; elasticity model shows room to move list up 1.8%.
Move
Push list price and notify tier-1 accounts before Thursday order cutoff.
Qualify secondary · Category B
AdjustReading
Single-source concentration 82% and lead-time variance widening for two consecutive months.
Move
Open qualification with two pre-vetted secondary suppliers; sample orders inside 30 days.
Reposition inventory · Region NE
AdjustReading
Two leading demand indicators trending 6–9% above plan; risk of stockout in top-20 SKUs.
Move
Pull forward replenishment and brief regional sales team on availability.
What the P&L shows
Where distribution operators see it move.
Margin held on price-sensitive lanes without breaking fill rate
Supplier concentration risk falls before it hits service
Forecast revisions lead inventory instead of following it
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